What are some good products for a sunless tan?

I have always been very pale, and while I constantly pretend otherwise, it bothers me and I think it's unattractive. I've tried the Neutrogena micro-mist airbrush sunless tan stuff, and, basically, it sucked. It was nothing short of neon orange and practically impossible to make it even. I've heard the the Jergens natural glow lotion works well, but I would never be able to make it look even. Any and all help is really appreciated(: